2011 – 2012 Price Changes
To help provide clarity to the justification behind our decision to increase our membership fees and assessment fees, please see the Q&As below. We hope they help to explain the reasons for the changes however, if we have not answered all your questions, please call us on 01628 427120 and ask to speak to one of our Membership Services team who will be more than happy to help. Alternatively, email us at qualifications@cim.co.uk.
Q. Why have you increased fees?
A. Since 2008 we have managed to maintain our prices at the same rate however, in the same period inflation has increased significantly. The cumulative rate of inflation, as measured by RPI (Retail Price Index), is 11%. This has had a direct impact on the costs required in maintaining the same level of service and benefits that we currently deliver through our membership. The Board of Trustees, in recognising this fact, were aware that a subscription increase could no longer be prevented and the Membership Group, consisting of all Regional Chairs, agreed with the new pricing structure proposed.
| Qualification | Studying member fee | Assessment fees |
|---|---|---|
| Introductory Certificate in Marketing | £120 | What is Marketing? (Exam) £55 Understanding Customer Relationships (Assignment) £55 |
| Professional Certificate in Marketing | £120 | Marketing Essentials (Exam) £70 Assessing the Marketing Environment £70 Marketing Information and Research (Assignment) £70 Stakeholder Marketing (Assignment) £70 |
| Professional Diploma in Marketing | £200 | Marketing Planning Process (Assignment) £80 Delivering Customer Value through Marketing (Exam) £80 Managing Marketing (Assignment) £80 Project Management in Marketing (Assignment) £80 |
| Chartered Postgraduate Diploma in Marketing | £280 | Emerging Themes (Assignment) £90 Analysis and Decision (Exam) £90 Marketing Leadership and Planning (Assignment) £90 Managing Corporate Reputation (Assignment) £90 Leading Marketing (Assignment) £360 |
Q. What do I get for my membership?
A. Successful marketing is based on having the right information and then using it to make the right decisions. And we offer you a range of services that not only help with qualifications, but help you to do your job more effectively.
Just some of the services available to you:
Marketing Resources
From researching materials to preparing for interviews, you have access to thousands of marketing and company reports, academic and business journals, plus a wide range of books to support your studies. You can access a wealth of CIM papers and summaries of our surveys via the resources area, as well as search the library catalogue. www.cim.co.uk/marketingresources
Learning Zone
This essential tool helps you study smarter thanks to dozens of past papers, case studies, senior examiners’ reports and hints and tips all aimed at your success. www.cimlearningzone.co.uk
Cutting Edge
This is a weekly round-up of Marketing News. Members can sign-up to receive the six top stories via email alert. www.cim.co.uk/cuttingedge
Marketing information line and library
We give you free or discounted advice on any topic as well as free access to a huge amount of reference material for business projects, job interviews or competitor reports – including a book loan service for UK members.