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Receiving your results

Results are sent to you by post, email and are also accessible online at www.cim.co.uk/results.

  • December results are posted on the last Friday in February.
  • March results are posted on the last Friday in May.
  • June results are posted on the last Friday in August.
  • September results are posted on the first Friday in December.

We recognize that you will have waited a few weeks for your results and will be anxious to know how you have done. We therefore hope to email them to you slightly earlier than these dates as soon as they have been checked and processed.

To ensure confidentiality, we will not disclose results over the telephone. Please remember to inform The Chartered Institute of Marketing of any changes of address and to ensure that all payments have been made, otherwise any outstanding results will not be released.

Interpreting your results

There is no overall grade for our qualification. For each individual unit, we give awards in the following grades:

A Distinction >70%
B Credit 60-69%
C Pass 50-59%
D Marginal fail 45-49%
E Fail 40-44%
F Poor fail 30-39%
U Unclassified <30%

As “What is Marketing?” is assessed using an online multiple choice test, the grade bands are higher in order to eliminate the increased probability of guessing the correct answer (as no negative marking is used). Consequently, the grade bands used for this unit are as follows:

A Distinction >85% and above
B Credit 75-84%
C Pass 65-74%
D Marginal fail 55-64%
E Fail 45-54%
F Poor fail 35-44%
U Unclassified 0-34%

75% rule

If you have not passed all units of a lower level qualification you can register for the higher level qualification, under certain circumstances. These are that you have passed some of the lower level units and taken the assessments for ALL the remaining units of the lower level and are AWAITING results. This allows you, for example, to take the remaining units of the Professional Certificate in June and be able to register for a Professional Diploma unit for September before their results are released at the end of August.

You will not be able to complete the higher level qualification before completing the lower level qualification and you cannot register for your final unit of the higher level before PASSING ALL units of the lower level.

This will allow you to progress easily to the next qualification without a gap in your studies.

Certificates

Certificates for completed qualifications are sent out approximately three months after the results are released. You can obtain a certificate for any individual unit that you have completed and have passed. These are available on request for an additional fee of £25.

Replacement certificates can only be provided if The Chartered Institute of Marketing can authenticate the results through past records. All replacement certificates will be dated and overprinted ‘replacement’.

To request a replacement certificate please email qualifications@cim.co.uk and a replacement certificate will be issued within 10 working days after payment has been processed.

European Marketing Confederation accredits The Chartered Institute of Marketing’s qualification

The Chartered Institute of Marketing’s Introductory Certificate (Level 3) and Professional Certificate in Marketing (Level 4) have been accredited by the European Marketing Confederation within their EMCQ Framework as the following:

Introductory Certificate in Marketing is accredited at EMCQ / EDQ level 3, under the following name: “Marketing Basics for Non Marketers”

Professional Certificate in Marketing is accredited at EMCQ/EQF level 4, under the name: “Marketing Assistant”

This means that these qualifications, which are currently within the UK’s National Qualification Framework (NQF) at Levels 3 and 4 respectively, have been assigned the same level within the EMCQ Framework, which also looks at equivalencies on the European Qualification Framework (EQF). As the EMCQ framework also makes links to Job functions, the qualifications are also linked to a marketing role in the way that it is described above. This means that the knowledge, skills and competences gained as a consequence of completing this qualification are particularly useful for the role described.

Professor Keith Fletcher MA PhD FRSA FCIM, said; “Any CIM student who have completed either of these qualifications since September 2009 can apply for an EMCQ certificate, which will also state the EQF level of the qualification they have gained. These certificates will be of particular value if there bearers wish to work in Europe where these frameworks are becoming increasingly well recognised by employers.”

To request a certificate please qualifications@cim.co.uk and a certificate will be requested from the EMC.