Professional marketing standards
Extensive research with employers and leading academics has led to the development of CIM professional Marketing standards, a practical framework of marketing abilities which provides a guide to the skills that are expected of marketing professionals at varying levels of seniority.
The CIM Professional Marketing Standards are an enhanced version of the UK Government-recognised National Occupational Standards for Marketing.
These standards have been used in the development of CIM’s qualifications to ensure that the issues addressed are relevant in businesses today and that the skills you gain are attractive to employers.
Whether you’re just starting out in marketing, or whether you’re a marketing director with a number of years of experience in the industry, the professional standards help you identify the level of CIM qualification that is most appropriate for you to start studying with CIM. As you develop as a marketer, these professional standards indicate the skills that you should aim to acquire in your career progression.