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• Professional Marketing Standards
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Professional Marketing Standards

Extensive research with employers and leading academics has led to the development of CIM professional marketing standards, a practical framework which provides a guide to the skills that are expected of marketing professionals at varying levels of seniority.

In addition to providing the practical foundation for the new syllabus, the CIM Professional Marketing Standards also offer a number of other benefits.

• They provide a basis for planning your marketing career path and career development
• They can be used to define jobs in marketing within organisations
• They provide a language for engaging with employers about the roles of marketing professionals in organisations

Download your copy of the CIM Professional Marketing Standards

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