New to marketing

There are many perceptions of the marketing industry as a glamorous and exciting career to pursue. However, not many prospective marketers have a clear idea of the important role marketing plays within organisations.

This section aims to provide individuals with information on what marketing is; the kind of work that is available; how to get started in a fiercely competitive profession and how a professional marketing qualification can help them achieve more as a marketer.

> What is marketing about?

• Have a question? Ask the qualifications team

• Download our qualifications prospectus