Overview
Media planning has become increasingly difficult in recent years. There has
been an explosion of the ways in which consumers are contacted both
digitally and through conventional media such as print, radio and television.
Convergence of media creates new problems and opportunities for brands.
This new and exciting qualification looks at digital channels and their
suitability for inclusion in a media plan. Search Engine Optimisation (SEO),
display advertising, email marketing, viral marketing, online PR, affiliate
marketing and social media are all explored in detail. It also looks at digital
metrics and related legislation, regulation and codes of practice. This diploma
will provide you with invaluable knowledge and skills to manage digital marketing
and communications campaigns.