Which qualification
There's no shortage of marketing courses around – but there's only one set of professional marketing qualifications recognised by employers across the globe. These are the industry standard qualifications offered by The Chartered Institute of Marketing (CIM), one of the world's largest and most respected marketing organisations
There are four main CIM qualifications – a progressive series of career milestones designed to help you progress your career and achieve Chartered status - as well as 4 specialist marketing qualifications offered by CAM (The Communications Advertising and Marketing Education Foundation) and CIM.
Marketing qualifications
Studying for this qualification will give you a better understanding of what marketing is all about. It grounds you in the essentials of marketing theory – practical knowledge to apply to your working life. Find out more.
This qualification gives you the practical skills and knowledge to devise and execute tactical marketing activities and gain marketing credibility. The Professional Certificate in Marketing develops your practical skills in tactical activities such as customer communications, writing marketing plans and setting budgets. Find out more.
This qualification really helps with the 'how to' aspects of marketing planning, enabling you to develop as a 'marketing professional'. The focus moves from the theoretical aspects of marketing towards the many skills needed to manage the function itself - including elements ranging from channel management to communications, along with specialist areas like new product development. Find out more.
If you're heading towards high level strategy, the Chartered Postgraduate Diploma in Marketing is a challenging qualification that develops your knowledge in a number of specific areas such as business planning, team planning, environmental impact and marketing strategy. And with appropriate CPD and CIM membership it could be a route to Chartered Marketer status. Find out more.
Specialist marketing qualifications
The CAM Diploma provides an in-depth understanding of the principal methods of communication used by organisations in the achievement of their business objectives. The examinations and assignments are designed to assess your knowledge of these communication methods as well as your ability to apply and interpret that knowledge. Find out more.
This dynamic qualification will provide you with knowledge underpinning the principles of digital marketing and skills to undertake digital marketing planning. Find out more.
This new and exciting qualification looks at digital channels and their suitability for inclusion in a media plan. Search Engine Optimisation (SEO), display advertising, email marketing, viral marketing, online PR, affiliate marketing and social media are all explored in detail. Find out more.
Aims to provide learners with an introduction to the key concepts and principles of services marketing as they apply to the hospitality, travel and tourism industries. Find out more.