Marketers in demand to generate new business

29 October 2010

Marketers were in demand to drive business growth, according to…...

Marketers were in demand to drive business growth, according to the market update report from recruitment specialists Robert Walters for quarter three.

The Update reveals that events, advertising, account management, RFP and internal communications specialists were most sought-after during the past quarter.

Katy Oddy, Manager of the Robert Walters’ Sales and Marketing recruitment division, comments: “The fact that businesses are recruiting in these areas shows there’s much more confidence in the market. In line with improved market sentiment, sales and marketing professionals became more open to making a career move and the number of available professionals looking for roles was up on the previous quarter.”

“Salaries remain relatively stable but talented candidates are still highly-sought after and they’re able to command a higher salary. Businesses are now much more prepared to compete on pay to make sure they get the best person for the job. We’re seeing companies most willing to negotiate for good contractors, but some permanent roles are also attracting a premium. For example, one sales executive position we recruited for recently offered a basic salary of up to £50,000 with uncapped on-target earnings – something that was unheard of during the recession.”