Chartered Postgraduate Diploma in Marketing

The Chartered Postgraduate Diploma in Marketing is a challenging, high-level two stage marketing qualification that demonstrates specialist professional knowledge across many areas and a route to Chartered Marketer status.

The qualification aims to enable marketers to champion the customer experience and exert a strong influence on the organisation to adopt a customer orientation, contribute along with other directors and senior managers to its competitive strategy, align the organisation’s activities to the customer, and manage the organisation’s marketing activities.

Helping you to study for the Chartered Postgraduate Diploma in Marketing

Learning outcomes

Display mastery of a complex and specialist area of knowledge and skills
Demonstrate expertise in highly specialised and advanced technical, professional and or/research skills
Develop new skills to a high level, including novel and emerging techniques
Take significant responsibility for the work of other professional staff, lead and initiate activity
Accept accountability in related decision making including the use of supervision

Syllabus & reading lists

Our syllabus & reading lists will provide you with a complete overview of the content and structure of your Chartered Postgraduate Diploma, together with a list of core and supplementary reading texts.

The syllabus & reading lists contain a summary of the qualification unit’s characteristics, overarching learning outcomes and the mark weighting that has been allocated to each – a good indicator of how much time to spent on each topic.

Reading list
Syllabus guides
Stage 2 – Leading Marketing

What does it cost?

To take this qualification you need to be a Studying Member. Cost: £140 per year (£100 if you live outside of the UK and Western Europe). Accelerated route: If you are entitled to exemptions from the Professional Certificate in Marketing and the Professional Diploma in Marketing you will be charged an exemption fee of £80 (£10×8 units).

Assessment fees for the four units are:

Emerging Themes (Assignment) £90
Analysis and Decision (Exam) £90
Marketing Leadership and Planning (Assignment) £90
Managing Corporate Reputation (Assignment) £90

Leading Marketing (Assignment) £360

Find enough time to study

Take advice from your tutor about how much time you should give to your studies, for attending college (if your mode of learning requires this) and for reading and personal study. It is hard to give precise guidelines because everyone is different, and the amount of personal study required, increases as you progress up the levels of the qualification, but the total amount of study time required should be considered. We recommend:

Qualification	Study hours (Guided learning/contact hours plus personal study) per unit	Total for qualification
CIM Level 7 Chartered Postgraduate Diploma in Marketing – Stages 1 and 2	Stage 1: (ratio: 1:3) Unit 1:25 GLH + 75 = 100hrs Unit 2: 50 GLH + 150 = 200hrs Unit 4:25 GLH + 75 = 100hrs	Stage 1:(100×2) + (200×2) = 600hrs Stage2:600hrs

Exams

Analysis and Decision

Three hour exam based on a case study that is released to students electronically on the Friday of the fifth week before the exam. Students analyse the case and bring in with 6 pages of operational analysis
T1: 50 marks
T2 and T3: 25 marks each

Hints and tips on taking exams

Assignments

Stage 1

Date	Units assessed by assignment	Nature of tasks
Please contact your Study Centre	Emerging Themes	Three compulsory tasks based on a sector of your choice. Total word count: 3,500 words
Please contact your Study Centre	Marketing Leadership and Planning	Work-based assignment made up of three compulsory tasks based on an organisation of your choice. Total word count: 8,000 words
Please contact your Study Centre	Managing Corporate Reputation	Work-based assignment comprising one compulsory task plus one elective from a choice of three. Total word count: 6,000 words

Stage 2

Date	Units assessed by assignment	Nature of tasks
Please contact your Study Centre	Leading Marketing	Work-based strategic business project comprised of three parts each with various compulsory components. Total word count: 16,000 words

Hints and tips on writing assignments

Senior Examiners’ Reports

The Senior Examiners’ reports are available free of charge, you will find these very helpful in your preparation for your assessments. It is good to familiarise yourself with the format of questions, how subjects might be tested and Senior Examiners’ comments on how well (or not) questions were answered; all of this information is useful in preparing yourself for what to expect when completing your assignments or siting exams. The Senior Examiners’ reports also flag up emerging trends and possible topics in their “future themes’, so it is worth looking at these as well.

Emerging Themes
March 2010 June/September 2010 December 2010 June/September 2011 December 2011 March 2012 June 2012 September 2012 December 2012

Analysis and Decision
March 2010 June/September 2010 December 2010/March 2011 June/September 2011 December 2011 March 2012 June 2012 September 2012 December 2012

Marketing Leadership and Planning
June/September 2010 December 2010/March 2011 June/September 2011 December 2011 March 2012 June 2012 September 2012 December 2012

Managing Corporate Reputation
March 2010 June/September 2010 December 2010/March 2011 June/September 2011 December 2011 March 2012 June 2012 September 2012 December 2012

Leading Marketing
June 2010 September 2011