Diploma in Hospitality and Tourism Marketing
The Diploma in Hospitality and Tourism Marketing provides learners with an introduction to the key concepts and principles of services marketing as they apply to the hospitality, travel and tourism industries.
- Use the marketing mix to achieve success
- Collect relevant consumer data and use it to improve marketing performance
- Write a marketing plan, conduct an audit, set budgets, and identify marketing objectives
Syllabus & reading lists
Our syllabus & reading lists will provide you with a complete overview of the content and structure of the CAM Diploma in Digital Marketing, together with a list of core and supplementary reading texts.
The syllabus & reading lists contain a summary of each unit’s characteristics, overarching learning outcomes and the mark weighting that has been allocated to each – a good indicator of how much time to spent on each topic.
How much will it cost?
To take this qualification you need to be a Studying Member. Cost: £140 per year (£100 if you live outside of the UK and Western Europe)
Assessment fees for the three units are:
- Marketing and Consumer Behaviour (Assignment) £85
- Hospitality and Services Marketing (Assignment) £85
- Tourist Motivation and Behaviour (Assignment) £85
Find enough time to study
Take advice from your tutor about how much time you should give to your studies, for attending college (if your mode of learning requires this) and for reading and personal study. It is hard to give precise guidelines because everyone is different, and the amount of personal study required, increases as you progress up the levels of the qualification, but the total amount of study time required should be considered. We recommend:
|Qualification||Study hours (Guided learning/contact hours plus personal study) per unit||Total for qualification|
|Diploma in Hospitality and Tourism Marketing||40 GLH + 60 = 100hrs (ratio:1:1.5)||100×4 = 400 hrs|
|Date||Units assessed by assignment||Nature of tasks|
|Please contact your Study Centre||Hospitality and Services Marketing|| Assignment comprising three compulsory tasks. Task one is worth 50% of the marks and has a word count of 2,000 words. Task two is worth 25% of the marks and has a word count of 1,000 words. Task three is worth 25% of the marks and has a word count of 1,000 words.
Total word count: 4,000 words.
|Please contact your Study Centre||Tourism Motivation and Behaviour|| Assignment comprising three compulsory tasks. Task one is worth 50% of the marks and a word count of 2,000 words. Task two is worth 25% of the marks and has a word count of 1,000 words. Task three is worth 25% of the marks and has a word count of 1,000 words.
Total word count: 4,000 words
|Please contact your Study Centre||Marketing and Consumer Behaviour (double unit)|| Assignment comprising of five compulsory tasks, weighted 25%, 15%, 30% and 15% respectively.
Total word count: 6,000 words