Introductory Certificate in Marketing
The Introductory Certificate in Marketing is for those who want to find out more about marketing – whether you’re in a job that involves marketing or not. It answers the question: What is marketing? But it also aims to develop knowledge and skills for people who are working to support others in basic marketing tasks.
Learning outcomes
- Apply knowledge and skills in a range of complex activities, demonstrating comprehension of relevant theory
- Access and evaluate information independently, being able to analyse information and make reasoned judgement
- Employ a range of responses to well defined but often unfamiliar or unpredictable problems
Syllabus & reading lists
Our syllabus & reading lists will provide you with a complete overview of the content and structure of the Introductory Certificate, together with a list of core and supplementary reading texts.
The syllabus & reading lists contain a summary of each unit’s characteristics, overarching learning outcomes and the mark weighting that has been allocated to each – a good indicator of how much time to spent on each topic.
What does it cost?
To take this qualification you need to be a Studying Member of The Chartered Institute of Marketing. Cost: £140 per year (£100 if you live outside of the UK and Western Europe)
Assessment fees for the two units:
- What is Marketing? (Exam) £55
- Understanding Customer Relationships (Assignment) £55
Find enough time to study
Take advice from your tutor about how much time you should give to your studies, for attending college (if your mode of learning requires this) and for reading and personal study. It is hard to give precise guidelines because everyone is different, and the amount of personal study required increases as you progress up the levels of the qualification, but the total amount of study time required should be considered. We recommend:
| CIM Level 3 Introductory Certificate in Marketing | Study hours (Guided learning / contact hours plus personal study) per unit |
|---|---|
| 60×2 = 120hrs | 30 GLH + 30 = 60hrs (ratio: 1:1) |
Exams
| What is Marketing | One hour online test (50 multiple choice questions) |
Hints and tips on taking exams
Sample Online Examination
This will give you access to a Sample Online Examination for the “What is Marketing’ examination for the Introductory Certificate in Marketing. This will help you familiarize yourself with the style of assessment.
To access these please use the following web link.
When logging in using the user name and password below and then click on Start! Introductory Certificate Sample Exercise to open the sample test.
Username : FC Sample
Password : FC Sample
Assignments
| Date | Units assessed by assignment | Nature of tasks |
|---|---|---|
| Please contact your Study Centre | Understanding Customer Relationships | Case study material provided as background material that should be used to help address the tasks set but usually in relation to your own organisation or one of your choice. Four compulsory tasks. Total word count: 3,000 words |
Hints and tips on taking assignments
Senior Examiners’ Reports
The Senior Examiners’ reports are available free of charge, you will find these very helpful in your preparation for your assessments. It is good to familiarise yourself with the format of questions, how subjects might be tested and Senior Examiners’ comments on how well (or not) questions were answered; all of this information is useful in preparing yourself for what to expect when completing your assignments or siting exams. The Senior Examiners’ reports also flag up emerging trends and possible topics in their “future themes’, so it is worth looking at these as well.
Understanding Customer Relationships
December 2009/March 2010
June/September 2010
December 2010/March 2011
June/September 2011
December 2011
December 2011/March 2012
June 2012
September 2012
December 2012