Professional Diploma in Marketing
This qualification is ideal for marketers who are concerned with managing the marketing process at an operational level, as well as those who are looking to build on the knowledge gained at Professional Certificate level with a future marketing management role in mind. The content of the course has been put together following consultation with employers to ensure that they gain relevant competencies for various stages of their marketing career.
- Critically review, consolidate and extend a systematic and coherent body of knowledge
- Utilise highly specialist technical or scholastic skills across an area of study and utilise research skills
- Critically evaluate new information, concepts and evidence from a range of sources
- Begin to lead multiple, complex and heterogeneous groups and exercise judgement in a number of complex planning, design, technical and/or management functions related to products, services, operations or processes including resources
- Ultimately, students are expected to transfer and apply diagnostic and creative skills in a range of situations
Syllabus & reading lists
Our syllabus & reading lists will provide you with a complete overview of the content and structure of your Professional Diploma, together with a list of core and supplementary reading texts.
The syllabus & reading lists contain a summary of each unit’s characteristics, overarching learning outcomes and the mark weighting that has been allocated to each – a good indicator of how much time to spent on each topic.
How much will it cost?
To take this qualification you need to be a Studying Member. Cost: £144 per year (£100 if you live outside of the UK and Western Europe). Accelerated route: If you are entitled to exemptions from the Professional Certificate in Marketing you will be charged an exemption fee of £40 (£10×4 units).
Assessment fees for the four units are:
- Marketing Planning Process (Assignment) £80
- Delivering Customer Value through Marketing (Exam) £80
- Managing Marketing (Assignment) £80
- Project Management in Marketing (Assignment) £80
Information is everything
Successful marketing is based on having the right information and then using it to make the right decisions.
Below are some useful student resources to support your studies.
Ebsco database Updated on a daily basis, this powerful online reference system includes full text journals, magazines and reports covering all aspects relating to marketing and business. This is member only content so please ensure you have logged into your CIM account. If you cannot access this information please email firstname.lastname@example.org.
Find enough time to study
Take advice from your tutor about how much time you should give to your studies, for attending college (if your mode of learning requires this) and for reading and personal study. It is hard to give precise guidelines because everyone is different, and the amount of personal study required, increases as you progress up the levels of the qualification, but the total amount of study time required should be considered. We recommend:
|Qualification||Study hours (Guided learning/contact hours plus personal study) per unit||Total for qualification|
|CIM Level 6 Professional Diploma||50 GLH + 100 = 150hrs (ratio:1:2)||150×4 = 600 hrs|
|Delivering Customer Value through Marketing|| 3 hour exam based on a case study that is released to students electronically on the Friday of the fifth week before the exam. Students analyse the case and bring in with 4 pages of operational analysis
T1: 50 marks
T2 and T3: 25 marks each
|Date||Units assessed by assignment||Nature of tasks|
|Please contact your Study Centre||Marketing Planning Process|| Three compulsory tasks based on one of two scenario options.
Total word count:6,000 words plus summary of audit up to 6 sides of A4
|Please contact your Study Centre||Managing Marketing|| Two options from which students have to choose one. Five or six tasks all of which are compulsory.
Total word count: 6,000 words
|Please contact your Study Centre||Project Management in Marketing||Two options from which students have to choose one. Four tasks, all of which are compulsory. Total word count: 6,000 words plus an audit of up to six sides A4|
Senior Examiners’ Reports
The Senior Examiners’ reports are available free of charge, you will find these very helpful in your preparation for your assessments. It is good to familiarise yourself with the format of questions, how subjects might be tested and Senior Examiners’ comments on how well (or not) questions were answered; all of this information is useful in preparing yourself for what to expect when completing your assignments or siting exams. The Senior Examiners’ reports also flag up emerging trends and possible topics in their “future themes’, so it is worth looking at these as well.