Senior Examiners’ assessment review reports
The Senior Examiners’ reports are available free of charge, you will find these very helpful in your preparation for your assessments. It is good to familiarise yourself with the format of questions, how subjects might be tested and Senior Examiners’ comments on how well (or not) questions were answered; all of this information is useful in preparing yourself for what to expect when completing your assignments or sitting exams. The Senior Examiners’ reports also flag up emerging trends and possible topics in their “future themes’, so it is worth looking at these as well.
Introductory Certificate in Marketing
Understanding Customer Relationships
December 2009/March 2010
June/September 2010
December 2010/March 2011
June 2011
September 2011
December 2011
December 2011/March 2012
June 2012
September 2012
December 2012
March 2013
Professional Certificate in Marketing
Marketing Essentials
March 2010
June/September 2010
December 2010
March 2011
June 2011
September 2011
December 2011
March 2012
June 2012
September 2012
December 2012
March 2013
Assessing the Marketing Environment
March 2010
June/September 2010
December 2010
March 2011
June 2011
September 2011
December 2011
March 2012
June 2012
September 2012
December 2012
March 2013
Marketing Information and Research
December 2009/March 2010
June/September 2010
December 2010/March 2011
June 2011
September 2011
December 2011
March 2012
June 2012
September 2012
December 2012
March 2013
Stakeholder Marketing
December 2009/March 2010
June/September 2010
December 2010/March 2011
June 2011
December 2011
September 2011
December2011/March2012
June 2012
September 2012
December 2012
March 2013
Professional Diploma in Marketing
Marketing Planning Process
March 2010
June/September 2010
December 2010/March 2011
June 2011
September 2011
December 2011
March 2012
June 2012
September 2012
December 2012
March 2013
Delivering Customer Value through Marketing
December 2009
June 2010
September 2010
December 2010
March 2011
June 2011
September 2011
December 2011
March 2012
June 2012
September 2012
December 2012
March 2013
Managing Marketing
March 2010
June/September 2010
December 2010/March 2011
June 2011
September 2011
December 2011
March 2012
June 2012
September 2012
December 2012
March 2013
Project Management in Marketing
March 2010
June/September 2010
December 2010/March2011
June 2011
September 2011
December 2011
March 2012
June 2012
September 2012
December 2012
March 2013
Chartered Postgraduate Diploma in Marketing
Emerging Themes
March 2010
June/September 2010
December 2010/March 2011
June 2011
September 2011
December 2011
March 2012
June 2012
September 2012
December 2012
March 2013
Analysis and Decision
March 2010
June/September 2010
December 2010
March 2011
June 2011
September 2011
December 2011
March 2012
June 2012
September 2012
December 2012
March 2013
Marketing Leadership and Planning
June/September 2010
December 2010/March 2011
June 2011
September 2011
December 2011
March 2012
June 2012
September 2012
December 2012
March 2013
Managing Corporate Reputation
March 2010
June/September 2010
December 2010/March 2011
June 2011
September 2011
December 2011
March 2012
June 2012
September 2012
December 2012
March 2013
Leading Marketing
June 2010
September 2011
CAM Foundation diploma
Marketing and Consumer Behaviour
December 2009
June 2010
December 2010
March 2011
June 2011/September 2011
December 2011
March 2012
June 2012
September 2012
December 2012
March 2013
Public Relations (PR)
December 2009
June 2010
December 2010
June 2011
December 2011
June 2012
December 2012
Direct Marketing and Sales Promotion
December 2009
June 2010
December 2010
December 2011
June 2012
December 2012
Advertising
December 2009
June 2010
December 2010
June 2011
December 2011
June 2012
December 2012
Integrated Media
June 2010
March 2011
December 2010
June 2011/September 2011
December 2011
March 2012
June 2012
September 2012
December 2012
March 2013
Digital Marketing Essentials
December 2009
June 2010
December 2010/March 2011
June 2011/September 2011
December 2011
March 2012
June 2012
September 2012
December 2012
March 2013
Digital Marketing Planning
December 2009
June 2010
December 2010/March 2011
June 2011/September 2011
December 2011
March 2012
June 2012
September 2012
December 2012
March 2013
Integrating Digital Media and Branding
December 2009
June 2010
March 2011
June 2011/September 2011
December 2011
March 2012
June 2012
September 2012
Implementing Digital Campaigns
June 2010
March 2011
June 2011/September 2011
December 2011
March 2012
June 2012
September 2012
Web Analytics and Social Monitoring
September 2012